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    <title>Insights — Maria Vivas</title>
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    <description>Practical digital marketing ideas for nonprofits — email, social, donor pipelines, and measurement.</description>
    <language>en-us</language>
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      <title>Building Your First Email Welcome Series</title>
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      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
      <description>New subscribers are most engaged the moment they sign up. A short, automated welcome series turns that first spark of interest into a lasting relationship.</description>
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      <title>Three Metrics Every Nonprofit Should Track</title>
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      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <description>You do not need a full analytics team to make smarter decisions. Three numbers, watched consistently, will tell you most of what you need to know.</description>
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      <title>Turning One-Time Donors into Monthly Supporters</title>
      <link>https://mariavivas.com/blog/recurring-donors</link>
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      <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
      <description>Recurring gifts are the most stable funding a nonprofit can build. The path from a single donation to a monthly commitment is shorter than most organizations think.</description>
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      <title>Planning a Year-End Giving Campaign That Actually Converts</title>
      <link>https://mariavivas.com/blog/year-end-giving-campaign</link>
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      <pubDate>Sun, 05 Apr 2026 00:00:00 GMT</pubDate>
      <description>Nearly a third of annual giving happens in December. A little planning now is the difference between a scramble and your strongest month of the year.</description>
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