Digital Marketing Strategy
I build digital marketing systems that fill seats, grow donors, and turn one-time audiences into communities that keep showing up.
The challenge
Most organizations are doing the work. The problem isn't effort — it's infrastructure.
You don't need a bigger budget. You need a system — and someone who knows how to build one.
This is where I come in.
I'm a digital marketing strategist specializing in organizations that sell tickets, cultivate donors, and run on seasons and events. I build the data infrastructure, campaign systems, and paid social strategy that turn scattered marketing efforts into something that actually compounds over time.
I work alongside your existing team — not over them. My clients tend to be mission-driven organizations that know digital marketing matters but don't have a specialist in-house to make it work. That's where I come in.
My clients go from last-minute scrambles to building presale momentum months in advance. From guessing what's working to knowing exactly which channel drove every ticket sale, donation, and sign-up. From reactive campaigns to a system that gets smarter with every show.
That's the difference between marketing that costs you time and marketing that earns its keep.
See how it worksThe benefits
A promotional runway built months out so audiences are already committed before the curtain goes up — not discovered the week of.
Not just fuller houses — actual sellouts. The kind that give your board confidence and your talent a full room to perform to.
Presale strategy that converts casual ticket buyers into committed season subscribers — before the first show.
Infrastructure that moves audiences from ticket buyers to recurring donors — beyond grants and annual appeals.
Know exactly where your ticket sales and donations are coming from — so you invest more in what's working and stop spending on what isn't.
One specialist accountable for the digital side — so your staff can do what they came here to do.
Maria, you have the marketing glasses on… I'm happy for you to have at it.
George, Executive Director — Arts on Alexander
How it works
Every engagement starts in the same place: understanding where you are right now. Then I build what's missing.
I audit what exists — analytics, ticketing platform, email system, social channels — and pull historical data: past ticket sales, donor records, dollars raised. Most orgs are missing the basics or don't know what data they already have. Week one is about identifying every gap and surfacing what's already there before we start building.
Google Analytics, Google Tag Manager, ticketing platform integration, UTM tracking across every channel. The foundation that makes everything else measurable.
Where are you now? Ticket revenue, email performance, conversion rate, social engagement. This becomes the benchmark we're beating, show by show.
Every show gets an 8-week promotional roadmap. Email sends, paid social launches, organic content — all aligned, all scheduled, nothing left to chance.
Paid social campaigns, email strategy, organic social alignment, fundraising infrastructure — running simultaneously, with weekly data reviews to sharpen what's working.
Weekly updates, monthly performance reports. The second show is better than the first. The second season is better than the last. That's how this compounds.
Work with me
Both start with a conversation about your goals, your upcoming season or campaign, and what you've already tried.
Season Engagement
Full season or campaign cycle · Embedded marketing lead
For organizations with a full season or campaign cycle to work through. I handle the strategy, paid social, campaign timelines, reporting, and fundraising infrastructure — so your team stays focused on what they do best.
Show Campaign
90-day minimum · One campaign, fully executed
For a specific event, production, or campaign launch. I build and run it from scratch — strategy, paid social, email, and tracking — with a minimum 90-day runway.
Not sure which is right for you? Let's talk through it.
Book a 20-minute callCase study
Arts on Alexander · Period Performance Orchestra & Performing Arts Organization · Austin, TX
When I started working with Arts on Alexander, their flagship ensemble — Philharmonie Austin — was struggling to fill seats. The executive director described going outside the theater an hour before showtime to hand out free tickets.
They had 5,000+ people on their email list. They had social media. They had a website. But nothing was connected, nothing was measured, and shows were being promoted a few weeks out — already too late.
Over the following months, I built the data infrastructure from scratch, connected their ticketing platform to analytics, created their first 8-week campaign timeline, and launched their paid social strategy. Within one season: ticket revenue up 60%, season memberships up 251%, two consecutive sold-out shows — and data strong enough to change what was possible.
"Maria, you have the marketing glasses on… I'm happy for you to have at it." — George, Executive Director, Arts on AlexanderSee what this could look like for you
Ticket Revenue
$42,140
$69,844
Season Memberships
43 sold
+251%
Total Purchasers
788
985
Website Visitors
8,761
13,742
2
consecutive sold-out shows
— 350 seats, every one filled
Armed with a year of data and two sold-out shows, the organization applied for grant funding — and secured $80K. They were shocked. The numbers made the case for them.
VibrantLife Yoga Therapy
"I literally find myself at least twice a week thinking, 'I would not have a business without Maria Vivas.' There are so many things I didn't even know I needed that you have established and prioritized."
— Rita, Founder, VibrantLife Yoga Therapy
Ready to begin
Book a 20-minute call. We'll talk through where your organization is right now, what you're trying to build, and whether I'm the right person to help.
You'll leave with at least one concrete thing you can do differently — regardless of whether we work together.
I keep my client list intentionally small — let's see if we'd be a good fit.
Book a 20-minute call
Tell me about your organization and your upcoming season. We'll figure out together what makes sense.
Schedule a callNot ready to book?
Download the free Organic Social Strategy Template — the same framework I use with every new client.
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